2011: social media is still used as a marketing tool
I really like what the guys over at KLM have been doing. For those who didn’t see it here is the video:
But watching the case really told me one thing: we’re writing the year 2011 and social media is still treated as a marketing tool. The event character of the KLM case really shows that it was a stand-alone thing that is 1. too costly to follow up in the future and 2. was aimed at exactly what the video tells us in the end: generating somewhat of positive resonance in the twitter community.
By this end, the case was successful. But a holistic and integrated approach to social media looks different. My 2 cents.
everyone over at KLM finance is still crying a river…