Google – Everybody Chromercise

GOLD! (hint: watch until the very end of the video)

LEGO brand right on track

LEGO nowadays seems to know very well how to get their core brand values of imagination and creativity across. An excerpt from the brand helps to understand how LEGO understands these two values:

Imagination: Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it. Free play is how children develop their imagination – the foundation for creativity.

Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.

These values are very well displayed in the ads below. One, in this very well designed short film “The Brick Thief”:

Secondly in these new ads by Serviceplan, Munich (thanks to @ghensel for pointing me to them.)

Heineken – Men With Talent

Follow up on how advertising can convert into forms of branded entertainment and a viral entity. Heinken certainly knows how to seal the deal on this topic.

For those of you who don’t know this already: this is the follow-up spot on the Heinken – Walk in Fridge spot.