Google – Everybody Chromercise
GOLD! (hint: watch until the very end of the video)
Archived entries for Campaign
adidas is all in
This is the new global campaign from adidas by ad agency Sid Lee. Not as sophisticated as Nike’s recent stuff (think of Black Mamba), but clearly a step in the right direction and also supports adidas’ positioning of incorporating urban culture and fashion, which is in my opinion still the biggest difference between adidas and Nike.
2011: social media is still used as a marketing tool
I really like what the guys over at KLM have been doing. For those who didn’t see it here is the video:
But watching the case really told me one thing: we’re writing the year 2011 and social media is still treated as a marketing tool. The event character of the KLM case really shows that it was a stand-alone thing that is 1. too costly to follow up in the future and 2. was aimed at exactly what the video tells us in the end: generating somewhat of positive resonance in the twitter community.
By this end, the case was successful. But a holistic and integrated approach to social media looks different. My 2 cents.
LEGO brand right on track
LEGO nowadays seems to know very well how to get their core brand values of imagination and creativity across. An excerpt from the brand helps to understand how LEGO understands these two values:
Imagination: Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it. Free play is how children develop their imagination – the foundation for creativity.
Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.
These values are very well displayed in the ads below. One, in this very well designed short film “The Brick Thief”:
Secondly in these new ads by Serviceplan, Munich (thanks to @ghensel for pointing me to them.)
INFLUENCERS – short movie
Great short documentary about how influencers become contagious. New perspective on opinion leaders who are especially important for our business today.
“INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.”
Nike – Write The Future
Another somehow epic clip from Nike/ Wieden+Kennedy about how some small event on the football field can create a chain reaction that ultimately impacts future. Featuring some of the greatest football stars of our time – pure eye candy and another proof for entertaining advertising being existent. Enjoy!
Connecting customers to your brand
through relevance
Adobe connect is a web conferencing tool that lets you connect to your business partners, customers or colleagues over an online platform. Launched relatively recently, it has to compete against well-known service providers like WebEx and GoToMeeting. I can’t really tell you which service is best, but there is one thing that has brought Adobe to my attention: a clever marketing idea. Continue reading…