Archived entries for agency
Nike – Write The Future
Another somehow epic clip from Nike/ Wieden+Kennedy about how some small event on the football field can create a chain reaction that ultimately impacts future. Featuring some of the greatest football stars of our time – pure eye candy and another proof for entertaining advertising being existent. Enjoy!
Branded Entertainment –
Agency business model of the future?
In a time when evermore advertising messages float into the direction of the consumer, the battle for attention is continuously rising. One weapon to answer this challenge could be to entertain the consumer to have him actively engaged with (branded) content.
Presenting real content to the consumer has the advantage that the basic “reception mode” he is in is totally different to that when being showed pure, dull advertising messages. Continue reading…