This is pure genius. The Guardian has been extremely effective in building up their digital and social news ecosystem in the last years and is aggregating this in their new entertaining spot where they show us a modern remake of ‘Three Little Pigs’.
Follow up on how advertising can convert into forms of branded entertainment and a viral entity. Heinken certainly knows how to seal the deal on this topic.
For those of you who don’t know this already: this is the follow-up spot on the Heinken – Walk in Fridge spot.
In a time when evermore advertising messages float into the direction of the consumer, the battle for attention is continuously rising. One weapon to answer this challenge could be to entertain the consumer to have him actively engaged with (branded) content.
Presenting real content to the consumer has the advantage that the basic “reception mode” he is in is totally different to that when being showed pure, dull advertising messages. Continue reading…