Coopetition as the ultimate saviour?

High-tech companies are doing it, car companies are doing it more and more – is coopetition the ultimate answer to a changing and challenging marketplace?

Reasons to cooperate with a direct competitor can have different reasons. For the high-tech branch it is mainly the pressure of innovation and the risks that are connected with that. For car manufacturers it is cost advantages in development of new technical parts. But the way you treat your partner fair and on a long-term relationship is vital to the success of your partnership. Continue reading…