Great short documentary about how influencers become contagious. New perspective on opinion leaders who are especially important for our business today.
“INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.”
Follow up on how advertising can convert into forms of branded entertainment and a viral entity. Heinken certainly knows how to seal the deal on this topic.
For those of you who don’t know this already: this is the follow-up spot on the Heinken – Walk in Fridge spot.
Adobe connect is a web conferencing tool that lets you connect to your business partners, customers or colleagues over an online platform. Launched relatively recently, it has to compete against well-known service providers like WebEx and GoToMeeting. I can’t really tell you which service is best, but there is one thing that has brought Adobe to my attention: a clever marketing idea. Continue reading…