The World is Obsessed with Facebook

We all might know about this already: but here come up-to-date facts & figures about our beloved social network prepared by Alex Trimpe in an entertaining and informative way.

2011: social media is still used as a marketing tool

I really like what the guys over at KLM have been doing. For those who didn’t see it here is the video:

But watching the case really told me one thing: we’re writing the year 2011 and social media is still treated as a marketing tool. The event character of the KLM case really shows that it was a stand-alone thing that is 1. too costly to follow up in the future and 2. was aimed at exactly what the video tells us in the end: generating somewhat of positive resonance in the twitter community.

By this end, the case was successful. But a holistic and integrated approach to social media looks different. My 2 cents.

social media timeline 2010

2010 was an interesting year. Not only environmentally incorrect, political (esp. here in germany) and several other events coined the perception of the year that has passed, but also the social web moved forward. Adaption is rising, people are getting more used to using it as a common tool to connect with people.

The social media timeline 2010 by mindjumpers.com does a pretty good job in summarizing the events around the social web (click for original size):

I wish all of you a good start for 2011.

PS: Yes, I will switch to writing posts in english. No, i will not strictly bother about capital and small letters.

INFLUENCERS – short movie

Great short documentary about how influencers become contagious. New perspective on opinion leaders who are especially important for our business today.

“INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.”

Link: http://www.influencersfilm.com

Social Media is dead

Having been a fan of David Armanos slides/ infographics for a long time now, I am happy for my first post to bring you a presentation that could be named as “collected works” – slides that he created in the past brought together in one presentation to show the current state that social media is in and how to view it correctly from a company point of view. Continue reading…